International supermarket chain
Standardised communications and loyalty processes across 23 business units. Developed reusable AMPscript and SSJS content blocks to dynamically retrieve personalised customer coupons at scale.
Open to new opportunities
Jara
Herrero
Software Engineering Analyst
& AI Solutions
Technical Lead with 5+ years of experience delivering enterprise CRM, software and data-driven solutions — connecting business objectives with scalable technology.
01 / Profile
Engineering mindset.
Business-ready AI solutions.
I am a Technical Lead and Software Engineering Analyst experienced in translating complex requirements into practical, scalable solutions. My background spans Salesforce CRM, integrations, data platforms and omnichannel delivery, with a growing focus on applying Generative AI, LLMs and AI agents to real business challenges. I work across the full lifecycle: discovery, solution design, technical development, testing, deployment and continuous improvement.
Certifications
MOAMOA Salesforce Bootcamp
Google Project Management
ITIL Foundation
Marketing Cloud Engagement Specialist02 / Selected work
Enterprise technology,
applied with purpose.
12+ multinational projects
International sportswear brand
Designed the underlying data model for CRM migration and Data Cloud availability; connected customer data with generative AI capabilities and Marketing Cloud activation through APIs.
Omnichannel customer engagement
Delivered landing pages, acquisition journeys and personalised e-commerce experiences, connecting shopping-cart data with Salesforce accounts to improve customer recurrence.
AI-ready customer data
Explored customer 360, Agentforce, RAG and prompt-engineering patterns to make governed data more useful for personalisation, service and decision support.
03 / Experience
From requirements to
production delivery.
Salesforce Technical Lead
DeloitteLead the design and evolution of solutions across Salesforce Marketing Cloud and Sales Cloud. Translate business requirements into scalable technical proposals, align stakeholders and technical teams, and coordinate delivery across CRM, automation and customer-engagement initiatives.
Salesforce Marketing Cloud Manager
LLYCManaged end-to-end Marketing Cloud initiatives for enterprise clients: campaign delivery, multi-channel activation, process automation and platform administration. Contributed to strategic engagement programmes, landing pages and personalised customer journeys.
Software Engineering Analyst
AccentureDeveloped and implemented Salesforce Marketing Cloud solutions supporting client marketing objectives. Worked on multi-channel campaign management, automation, data handling and platform configuration in collaboration with functional and technical teams.
UX Developer & Research
HiberusContributed to web and UI projects from evaluation and testing through design and implementation, strengthening my user-centred approach to technical product delivery.
04 / Core skills
Technology that connects
data, systems and people.
CRM & Customer 360
StrongMarketing Cloud, Sales Cloud, Service Cloud, Data Cloud, Agentforce, Loyalty Management and Adobe Campaign.
Data & AI Solutions
IntermediateGenerative AI, LLMs, AI agents, prompt engineering, RAG, Snowflake, Databricks and Pinecone.
Programming & Integration
SolidJava, Python, R, Apex, LWC, SSJS, SQL, AMPscript, REST/SOAP APIs, Git, GitHub, Azure DevOps and VS Code.
Data, BI & Reporting
IntermediateDatabricks, Power BI, Tableau, Oracle, MySQL, analytics and dashboard development.
Delivery & Project Management
StrongAgile methodologies, Scrum, Kanban, Jira, Confluence, ServiceNow and Trello.
Web & UX Design
SolidUI evaluation, user-centred design, testing, interface implementation and web project delivery.
05 / Contact
Let’s build what’s next.
For collaborations, technical roles or AI and CRM solution opportunities, get in touch.